Build Your Music Career.
Not Just Your Next Song.
A 9-month accelerator for independent artists ready to move from skill to career.
Registrations open till 7th July
The Artist Path
Program at a Glance
DURATION
9 Months
STARTS
7th August
APPLY BY
7th July
TOTAL SEATS
30
FORMAT
Hybrid
SCHOLARSHIP SEATS
5 (50%)
PROGRAM FEES
₹1,00,000
Market context
India is one of the largest music markets in the world.
Yet most artists never realize their potential.
Because talent alone is not enough.
Not because they lack talent.
Hundreds of millions of listeners stream music every day.
Independent artists can now:
Build audiences directly
Monetize their work
Own their rights
Perform across growing live circuits
Release globally
Identity
Craft
The artists who build careers understand:
The Artist Path exists to help artists develop all five.
THE FIVE PILLARS
Audience
Industry
opportunity
Program overview
What Is The Artist Path?
The Artist Path is a 9-month artist accelerator designed for independent artists who are serious about building a professional music career.
It is a structured pathway that helps artists:
This is not a music course.
This is not artist management.
This is not a competition.
Discover who they are
Build audience connection
Create meaningful work
Understand the business of music
Release professionally
Unlock opportunities
Many talented artists never reach their potential.
Not because they lack skill. Because they lack guidance, structure, industry understanding and the right opportunities at the right time.
Over the past 27 years, Rohith Sobti has worked across music labels, films, artists, IPs and talent ecosystems.
He has worked with artists at different stages of their careers and has seen one recurring pattern:
The Artist Path was created to solve that problem.
Origin story
Why We Built This
5
3
1
The model
The Framework
This journey is at the heart of The Artist Path.
4
2
Human
Understand yourself.
Artist
Develop your identity.
art
Create meaningful work.
Audience
Build connection and fandom.
career
Create sustainable opportunities.
Curriculum
What You Will Work On
Discover
Clarify:
-
Artistic identity
-
Strengths
-
Creative direction
-
Positioning
OUTPUTS:
-
Artist positioning document
-
Strength map
-
Career roadmap
Create
Develop and refine:
-
Songwriting
-
Composition
-
Production
-
Recording
-
Collaboration
OUTPUTS:
-
2 to 4 release-ready songs
-
Sonic direction
-
EP or album roadmap
Curate
Work on:
-
Song selection
-
Creative decisions
-
Release prioritization
-
Collaboration strategy
OUTPUTS:
-
Curated release plan
Launch
Learn:
-
Distribution
-
Artist assets
-
Content strategy
-
Release planning
OUTPUTS:
-
Launch strategy
-
Artist profile
-
Professional presentation
Build Audience
Work on:
-
Storytelling
-
Community
-
Content
-
Fan engagement
OUTPUTS:
-
Audience growth framework
-
Fandom strategy
Grow
Prepare for:
-
Live performances
-
Showcases
-
Industry opportunities
-
Long-term planning
OUTPUTS:
-
Performance readiness
-
Growth roadmap
included
What Artists Receive
Access to TSC Academy learning programs
Industry workshops
& Exposure
Release planning
support
Showcase
opportunities
Group mentoring
Audio curation
reviews
Rights &
publishing guidance
Career roadmap
Personal
interactions
video concept
reviews
Industry Exposure
Throughout the program, artists interact with professionals across the ecosystem including:
Distributors
Venue owners
Festival curators
Brand professionals
Publishers
Filmmakers
Producers
Content creators
Artist managers
Because building a music career requires understanding more than music.
Copyright
Publishing
Royalties
IPRS
Contracts
Revenue streams
Distribution
ISRA
PPL
Artists will gain practical understanding of:
Every artist should understand how money flows through music.
Understanding The Business
Singer-songwriters
Artists who have already released music
Independent artists
Artists serious about building a career
Original music creators
Who Should Apply ?
1
Application Submission
Artist Review
2
Conversation with Team
3
Final Selection
4
Selection Process
Frequently Asked Questions
Registrations are open until 7th July. The program begins on 7th August.
No. The Artist Path is an artist accelerator. It focuses on the complete artist journey, not just skill development.
Independent artists who are already creating original music and want to build a professional career.
Yes, preferably. Artists should have original work available for review, whether released or ready for release.
No. The Artist Path is genre-neutral. Artists from all musical backgrounds are welcome.
No. The program is age-neutral. Selection is based on artistic potential, commitment and readiness.
Not necessarily. The program helps artists develop and launch their work, but participation does not guarantee a release through TSC.
No. The Artist Path is not a management agreement. However, exceptional artists may receive future opportunities within the TSC ecosystem.
The program provides guidance, mentoring and access. Any direct production, recording, video or marketing expenses remain the responsibility of the artist unless otherwise agreed.
Artists should expect to commit consistently throughout the 9 months and actively participate in assignments, reviews and sessions.
Clarity. Artists leave with stronger identity, better music, professional understanding, audience-building systems, industry relationships, and a roadmap for sustainable growth.
Most artists spend years trying to figure things out alone.
The Artist Path exists to help artists move faster, make better decisions, and build a meaningful career with clarity, community and opportunity.
You already have the talent.
Are you ready to build the path?
Registrations open till 7th July. Program starts 7th August.