Releasing music is a system, not a single day. This playbook covers what to do before, during, and after your release.
Before Release
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Finalise master and metadata (ISRC, credits, genre tags)
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Prepare artwork and short-form video teasers
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Set up pre-save links and distributor timeline
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Build a 2-week content calendar around the release story
Release Day
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Publish across platforms simultaneously
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Share personal story behind the track — not just the link
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Engage with every comment in the first 48 hours
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Pin the release post and update bio links
After Release
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Submit to playlists and community curators
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Repurpose audio into reels, behind-the-scenes, and lyric snippets
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Track saves, shares, and profile visits — not just stream count
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Plan the next release while momentum is warm